The “Salt and Checker” retail stand is a custom-designed point-of-sale display crafted from corrugated cardboard and constructed from just two interlocking pieces for easy assembly and efficient transport. Its distinctive form is inspired by the sharp, geometric structure of natural salt crystals — a direct visual reference to the product itself, as the masks are made from salt and designed to leverage its natural purifying and antibacterial properties. This crystalline silhouette gives the stand a sculptural, eye-catching presence, while the use of eco-friendly cardboard reinforces sustainability and lightweight practicality. By merging structural simplicity with meaningful symbolism, the display not only presents the product effectively but also communicates the brand’s core narrative of purity, wellness, and natural protection.

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Client: Salt and Checker

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Year: 2020​​​