​Renaissance Toothpaste is a premium-segment reusable toothpaste dispenser designed to elevate everyday oral care with elegance, sustainability, and intelligent mechanics. The bottle is conceived as a refined bathroom object — sleek, minimalist, and timeless — so it looks and feels at home on a vanity. Instead of single-use tubes, the design works on a refillable cartridge system: only the refill inserts (cartridges) need to be replaced, while the main bottle stays permanently in use. The dispensing mechanism is clever yet intuitive — rotating the base unlocks the internal cartridge, which simultaneously brings up the upper section; pressing it then dispenses the toothpaste. This not only reduces plastic waste significantly, but also aligns with growing consumer demand for eco-conscious oral-care solutions, where refillable and reusable containers are increasingly popular for reducing landfill contribution and lowering carbon footprint.

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Client:

TRUFFL

 

Year:

2021