LA Visions is a refined personal-brand identity crafted for Luka Alaupović, combining modern minimalism with conceptual depth. The triangular monogram fuses the initials “L” and “A,” with the letter “A” subtly transforming into an eye that gazes upward toward a star-trail inspired by Orion’s Belt — a constellation of deep personal significance to the client. This interplay creates a narrative of perspective, insight, and aspiration, reinforcing Luka’s multidisciplinary work across music, community building, sports, journalism, and fitness. The celestial detail elevates the visual identity with a sense of direction and visionary intent, while the monochrome palette and clean typography ensure timeless versatility across digital and storytelling-driven applications.

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Client: Luka Alaupović

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Year: 2025​​​