Fold&Hold is a conceptual packaging system for colored pencils that challenges conventional packaging waste by inviting creativity — not just on paper, but with the packaging itself. Crafted from a single sheet of paper without any glue, the package unfolds to reveal an origami-inspired folding grid, giving the user the freedom to transform the packaging into functional objects such as pencil stands or storage boxes. This “second life” encourages reuse and prolongs the material’s utility, turning what would typically be discarded into a purposeful, everyday object. By transforming packaging into a creative tool, Fold&Hold underscores environmental responsibility and resourcefulness — proving that even a simple sheet of paper can hold far greater potential than expected.

.

​

​

Self-initiated project​

​

Year: 2013